Product Photography: The 7 Keys to Success (2020)
Product photography is one of the most important elements of online sales. Learn what product photography is and how to make a product photography shoot happen.
Today we will give you the 7 keys to success in 2020 product photography.
With these 7 keys today you will learn:
What is a product photography
How to take a product photograph
Accessories for product photography
And much more
Currently product photography is one of the most important elements in the world of advertising and digital marketing. As technology advances and online stores grow rapidly, more and more online sellers display their products in order to sell them.
When we say that an image is worth a thousand words, we are talking that the images of a product give life to our first impression. And it is that in addition to transmitting value and confidence, product photography is key when browsing and eventually making a purchase on an online site.
Product photography is not easy, even the simplest products require professional equipment, a suitable place, the ideal lighting, among other things. The most recommendable thing is to always go to product photography professionals. However, we know that not everyone can afford to invest in a professional photography studio, especially when starting an online project and resources are limited. So here we leave you an easy list of the 7 keys to success in product photography, real examples of product photos, and much more.
What is product photography?
Product photography is a genre within professional photography which is responsible for registering and capturing product images in order to be sold.
In the world of internet sales, a lousy product photograph can ruin a company’s reputation; therefore, the most recommended is to hire professionals with the ability to transmit the quality and characteristics of the product through the image.
1. Dare to use the camera of your SmartPhone
Yes! Unless you already have a high-end camera, make use of your mobile phone, nowadays it is totally acceptable to take product photography with the camera of a SmartPhone.
Years ago, mobile phones with cameras had a resolution of less than 4 megapixels, which made it very difficult to take product photography, since many important elements were no longer perceived, damaging the quality of the photograph.
Today this has changed, and it is that since the launch of more modern smartphones such as the iPhone 7, Google Pixel and Samsung Galaxy S5, which have 12MP and 13MP lenses, in addition to endless “temperature” settings , among others, it is possible to take this type of photography optimizing the photographs with different types of light in which they could shoot.
Here we have a spectacular product photo taken with an iPhone 4s and the help of a desk lamp.
2. A tripod will help you to have consistency
It’s not wrong to hold the camera in your hand for a couple of product photos, but as the business grows, many photos are required, making it difficult to maintain consistency by standardizing the orientation of each product photographed by hand.
A tripod will be your best ally to guarantee the consistency and quality of your product photographs. Internet sites, such as Amazon, offer you a wide variety of tripods at very affordable prices.
Traditional tripod or flexible tripod?
The traditional tripod can extend to over 1.5 meters in height while the flexible tripod can reach 40 centimeters in height, and given its condition, it can be folded to achieve the desired camera angle. When buying your tripod, keep in mind the model of your camera or mobile phone to ensure that you are buying the correct accessory to take your product photography.
3. The right lighting
Lighting is a determining factor in the world of photography, and in the case of product photography, images must highlight the characteristics of the product such as product materials, colors, size, quality, among others.
There are certain types of light that can enhance (or damage) product photography; in addition, different lighting configurations are required for different products. Remember we should never underestimate customers who have a higher perception of the image due to their need to buy.
To photograph the product with a white background, most photographers use a white box. Also known as a portable studio, this box can even be improvised with a little creativity.
It is possible to find several models on the market. Some even allow you to change the background color. Despite the nomenclature, some products look better when isolated on a darker background.
4. The right place
A suitable place is any where there is the presence of natural light, better known as sunlight or soft light. A room with windows next to a wall is perfect.
The larger the window, the more natural light will enter. Being closer to the window will create a softer light with darker, softer shadows. Being further away will give a more uniform light, but with clearer and sharper shadows. The sun projects a softer, larger range of light than, for example, a lamp that shines directly onto the product.
Product photography in natural light should be given under the following circumstances:
The product is outdoors and must be photographed outside a studio or light box.
The product is used with a person (people tend to see themselves better in natural light). You’re trying to emphasize the environment of the product, rather than the specific attributes of the product.
Below is an attractive product photo taken in natural light. The sun coming in from the left perfectly illuminates the briefcase, while casting a soft shadow on the legs of the man carrying it to emphasize the product.
5. Take a wide variety of images
Don’t stop at a single photograph for each product! Product photography should simulate in customers the sensation of looking at, touching or trying the product.
That is why we advise you to capture a wide variety of images to simulate this experience. If you are photographing shirts, for example, capture the garment alone, that is, spread on a white surface, as well as on a mannequin whose color contrasts with the color of the product.
Then, for additional photos, model the garment on one person, allowing to take multiple photos of the product from different poses and angles.
6. Editing photos
The process of editing the product photography is very delicate and maximum attention must be paid to colors and contrasts, variations in tones and sizes, as this can lead to customer complaints and even legal problems.
Of course, we must do everything possible to improve the qualities of the product. However, the theme cannot be changed too much, and likewise, it is not recommended to use image editors to remove defects in the finish or modify the scale of the product.
7. Market Segment
Professional photographers can find numerous opportunities and niches in this field. This is because the vast majority of consumers today do not make purchases without first doing an online search. And, in these circumstances, having product images becomes essential for any online site. The goal of product photography is to convey the value, quality, the concept of an article. In this guide, you’ve learned more about your types and found tips for producing these images from start to finish! Lastly, don’t feel compelled to invest in all accessories at once. Gradually apply these product photography tips to see what makes your store look more presentable and change your focus as your photographic skills improve.
Some acceptable editing recommendations may be:
Retouching models, provided they do not alter the product;
Contrast adjustment as long as the hue of the product does not change.
Product photography is a very broad segment of the market. Professional photographers can find numerous opportunities and niches in this field.
This is because the vast majority of consumers today do not make purchases without first doing an online search. And, in these circumstances, having product images becomes essential for any online site. The goal of product photography is to convey the value, quality, and concept of an article.
In this guide, you’ve learned more about your types and found tips for producing these images from start to finish! Lastly, don’t feel compelled to invest in all accessories at once. Gradually apply these product photography tips to see what makes your store look more presentable and change your focus as your photographic skills improve.